Custom kitchens · Kyiv and Kyiv region
24 kitchen orders in 2 months through Google Ads
How search advertising helped generate 280 enquiries from prospective kitchen customers in Kyiv and Kyiv region.
ABOUT THE PROJECTSEARCH DEMAND
SEARCH DEMAND
AND BUSINESS RESULTS
- Industry
- Custom kitchens
- Location
- Kyiv and Kyiv region
- Platform
- Google Ads
- Advertising type
- Search advertising
- Period
- 2 months
- Budget
- $4 200
STARTING POINT
PRODUCTION IS IN PLACE. A STEADY FLOW OF ORDERS IS NOT
The company makes kitchens to individual measurements in Kyiv and Kyiv region.
The main customers are apartment and house owners planning renovations or furnishing a new home. Before ongoing advertising began, a substantial share of enquiries came through referrals from previous customers.
Despite manufacturing experience and quality work, new enquiries remained inconsistent. Our task was to build an advertising channel that could regularly attract people interested in a custom kitchen.
CHANNEL SELECTION
WHY DID WE CHOOSE GOOGLE SEARCH ADS?
A custom kitchen is a service prospective customers often actively search for.
The person already has a need, is comparing manufacturers and wants to understand the cost of a new kitchen. That is why we focused the advertising budget on Google Search Ads.
We focused on commercial search queries and prospective customers with existing demand rather than broad reach.
We reached people who were already looking for a kitchen manufacturer.
SEARCH QUERIESREACHING USERS
REACHING USERS
WITH PURCHASE INTENT
Commercial queries that formed the focus of the advertising strategy.
- “custom kitchens kyiv”
- “kitchens direct from manufacturer kyiv”
- “custom kitchen manufacturing”
- “order a made-to-measure kitchen”
- “turnkey kitchens kyiv”
- “bespoke kitchen manufacturing”
ADVERTISING OFFER
A KITCHEN MADE TO MEASURE — GET A QUOTE
Custom kitchens in Kyiv and Kyiv region. An individual design for your space. Get a preliminary quote.
We focused on a specific customer need rather than general statements about quality furniture. Visitors want to know what a kitchen for their own space will cost. The main landing-page action was therefore a request for a preliminary quote.
LANDING PAGE
A LANDING PAGE FOR GENERATING ENQUIRIES
We developed this landing page for the client and used it in Google Ads campaigns. The page presented the service, showed kitchen examples and guided visitors towards requesting a quote.
The landing page we created for the client and used to generate enquiries
CONCLUSION
CONSISTENT CUSTOMER ACQUISITION THROUGH GOOGLE ADS
To promote the kitchen manufacturer, we chose a strategy focused on existing search demand.
We focused on commercial Google queries, a clear advertising offer and a landing page designed to generate enquiries.
Effectiveness was assessed through both enquiry volume and subsequent conversion into contracts. This approach evaluates the advertising strategy against actual business objectives.
READY TO DISCUSS YOUR PROJECT?
YOUR CUSTOMERS ARE ALREADY SEARCHING FOR YOUR SERVICES ON GOOGLE
We can set up search advertising to attract prospective customers with existing demand.
Discuss your project →