Car accessories / E-commerce · Ukraine, excluding temporarily occupied territories
EVA car mat sales through Meta Ads
Meta Ads → online store → order placement → completed purchase.
Actual ad account data and updated project data. Cost per order is calculated on the assumption that the budget and period correspond.
STARTING POINT
Attract shoppers directly to the website
The EVA car mat online store needed a steady flow of orders from Facebook and Instagram.
The target action was placing an order on the website. Actual purchase completion was also considered when evaluating business results.
WEBSITE DEVELOPMENT
An online store designed for direct orders
The page presents the product step by step, helps visitors choose a set for their car and leads them to checkout.
A visual reconstruction of an EVA car mat online store.
META ADS
Ad account statistics
The screenshot shows Meta Ads campaigns, including campaigns reporting website purchases.
Screenshot of the recorded advertising campaign period from Meta Ads Manager.
OUTCOMEFROM AN ORDER PLACED
FROM AN ORDER PLACED
TO A COMPLETED PURCHASE
Results are assessed with actual purchase completion taken into account. The number of completed purchases, their acquisition cost and revenue are calculated estimates.
CONCLUSION
From an ad click to a completed sale
Meta Ads brought users directly to the product offer, while assessing purchase completion revealed the actual advertising cost per buyer.
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