From a stylist with no clients to her own hair coloring studio

Meta Ads → first appointment → repeat visits → consistent bookings at her own studio.

Meta AdsInstagramFacebookLead generation

774Number of enquiries

$1,21Cost per enquiry

$933Advertising budget

≈93Estimated first appointments

Figures cover one month of the advertising campaign.

STARTING POINT

POINT A — A NEW CITY, NO CLIENTS

In May 2020, a hair colorist moved to Kyiv without an established client base. The task was to attract her first coloring clients and build a steady flow of appointments.

META ADS

META ADS ACCOUNT STATISTICS

Screenshot of the recorded advertising campaign period from Meta Ads Manager.

≈12%

In this ongoing project, approximately 12% of enquiries convert into a first appointment. With an advertising budget of $900–1 000, this allows around 100 new clients to be acquired.

AD CREATIVES

EXAMPLES OF AD
CREATIVES

Examples of offers and visual approaches for attracting hair coloring clients.

Ad creative offering a 20% discount on hair coloring — Promotional offer with a 20% discount

Ad creative offering complimentary styling — An additional service as an incentive for a first appointment

Ad creative offering a complimentary cold hair repair treatment — Added value without reducing the main service price

OUTCOME

HER OWN STUDIO AND CONSISTENT DAILY BOOKINGS

Meta Ads brought new clients in for a first visit. When they liked the result, service and stylist’s work, they returned for future coloring appointments.

This is how LTV works in hair coloring: a client’s value grows through repeat visits over time. An established client base, together with new enquiries, helped increase bookings, open a studio, expand the team and build consistent daily appointments for its stylists.

VIDEO TESTIMONIAL

OUR CLIENT ON WORKING WITH US

A first-hand account of growing from her first clients to her own hair coloring studio.

This archive video testimonial was recorded early in our collaboration. The business has since grown substantially, building a regular client base, opening its own studio and expanding the styling team. Today’s results are different, but we have kept this video as part of the project’s history.

When this video was recorded, our agency operated as Wild Up. Today, we work under the Xtra Digital brand.

CONCLUSION

ADVERTISING ATTRACTS, LTV
SUPPORTS GROWTH

In the beauty business, advertising results extend beyond the first enquiry: repeat visits from satisfied clients build long-term value and consistent studio bookings.

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