VERIFIED CASE STUDY
Designer handmade mittens · Ukraine
From zero to 1 164 sales: how we launched online sales of handmade mittens
We built a website, launched Meta Ads and generated 1 940 enquiries for a seasonal business.
PROJECT IN NUMBERS
BUSINESS AND CONTEXT
- Industry
- Designer handmade mittens
- Location
- Ukraine
- Platforms
- Facebook Ads, Instagram Ads
- Services
- Website development + advertising
- Period
- Pre-New Year season
STARTING POINT
A BUSINESS WITHOUT ITS OWN WEBSITE OR ONLINE SALES
A maker of designer handmade mittens approached us to establish online product sales.
At the start of our collaboration, the business had neither its own website nor an Instagram page.
The main task was to create an effective online sales channel and meet seasonal demand ahead of the New Year holidays.
We developed a website, prepared an advertising strategy and launched promotion through Facebook and Instagram.
WEBSITE DEVELOPMENT
WE BUILT A WEBSITE THAT HELPS TURN VISITORS INTO BUYERS
The first stage was developing a website to sell designer mittens.
We emphasized visual product presentation, distinctive design and handmade details.
We structured the landing page so visitors could quickly explore the range, understand the product benefits and submit an enquiry.
We paid particular attention to product photography and an easy ordering process.
- Visual product presentation
- Clear catalogue structure
- Emphasis on craftsmanship
- Easy ordering
- Mobile-friendly design
Online store design
ADVERTISING STRATEGYHOW WE ATTRACTED BUYERS
HOW WE ATTRACTED BUYERS
THROUGH META ADS
Preparing advertising materials
We prepared advertising messages highlighting the unusual design, craftsmanship and seasonal relevance of the products.
Separate Facebook and Instagram campaigns
We separated the advertising streams to analyze the effectiveness of each traffic source.
Testing five advertising approaches
We tested five messaging approaches for the ad creatives.
Scaling effective campaign combinations
After analyzing results, we increased investment in effective campaigns. We also advised on enquiry handling and improving sales conversion.
AD ACCOUNT
META ADS CAMPAIGN STATISTICS
Facebook and Instagram campaigns generated 1 940 enquiries at an average cost of $2,25, with an advertising budget of $4 370,01.
Screenshot of the recorded advertising campaign period from Meta Ads Manager.
ENQUIRY HANDLING
ADVERTISING EFFECTIVENESS GOES BEYOND COST PER ENQUIRY
In this project, both the advertising strategy and handling potential buyers played an important role.
The client had a competitive offer, attractive prices and sales experience. We also advised on handling enquiries.
With this combined approach, enquiry-to-sale conversion reached 60%. This produced 1 164 sales at an average customer acquisition cost of approximately $3,75.
CONCLUSION
FROM NO ONLINE SALES TO OVER A THOUSAND ORDERS
We built a website, launched Facebook and Instagram campaigns, tested advertising hypotheses and scaled effective combinations.
We generated 1 940 enquiries, of which 1 164 resulted in a sale.
Total product sales revenue was 1 047 600 UAH.
This case study shows how product presentation, an effective landing page and an advertising strategy can help a seasonal business establish online sales.
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