Children’s clothing · Ukraine
How we acquired 707 new customers for a children’s clothing Instagram store
We scaled the advertising budget by 2,5 times and reduced new customer acquisition cost by 36% over four months.
ABOUT THE PROJECT
BUSINESS AND CONTEXT
- Industry
- Children’s clothing
- Location
- Ukraine
- Period
- June — September 2026
- Average order value
- 2 000 UAH
- Traffic source
- Sales channel
- Instagram Direct
STARTING POINT
WHERE IT ALL BEGAN
A children’s clothing Instagram store approached us after a negative experience with targeted advertising.
Previous campaigns had not delivered the expected results, and ad spend had not produced a steady flow of customers.
The client was cautious about relaunching ads and did not want to spend more without a clear strategy.
We therefore began with a comprehensive review of the Instagram store.
PREPARATION
CONTENT FIRST. ADVERTISING NEXT.
Advertising brings potential customers. Content, product quality and service build the desire to buy.
The audit highlighted the visual presentation of products. In children’s clothing, simply showing an outfit or a jacket is not enough.
Parents need to be able to imagine their own child wearing the clothes. Before launching campaigns, we refreshed the approach to content production.
We refined the product presentation, prepared photos of clothing on models and emphasized the emotional side of the purchase.
We also improved how the range was presented and prepared the Instagram profile to receive paid traffic.
PROJECT STAGESPERFORMANCE
PERFORMANCE
OVER TIME
- June$1 000
Optimization
Analyzing results and improving advertising campaigns.
- July$1 500
Optimization
Analyzing results and improving advertising campaigns.
- August$2 000
Optimization
Analyzing results and improving advertising campaigns.
- September$2 500
Optimization
Analyzing results and improving advertising campaigns.
AD ACCOUNTSTATISTICS
STATISTICS
ADVERTISING CAMPAIGNS
Advertising account materials and performance over time.
707
LONG-TERM IMPACT
707 NEW CUSTOMERS — A FOUNDATION FOR FUTURE SALES
Acquiring a new customer in children’s clothing has long-term potential. Children grow and seasons change, creating a need to refresh their wardrobe.
Our strategy focused on both first orders and building a customer base. Quality products, good service and regular content create opportunities for repeat purchases.
707 new customers were acquired over four months. Repeat sales are not included in the main advertising statistics.
NEXT GOAL
NEXT GOAL — 30 SHIPMENTS DAILY
The store’s next development goal is to scale to a steady 30 shipments a day by the end of the year.
The plan includes increased advertising investment, a wider product range, better content and stronger communication with existing customers.
A full online store with Google Shopping integration is also being considered for the future.
VIDEO TESTIMONIAL
Client testimonial about working with us
A first-hand account of working with Xtra Digital.
A client testimonial about working with Xtra Digital.
READY TO DISCUSS YOUR PROJECT?
WANT TO SCALE
YOUR BUSINESS SALES?
We’ll develop an advertising strategy to help your business attract customers and grow.
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