Xtra Digital

SMM / UGC / CONTENT PRODUCTION

YOUR BRAND.
IN FOCUS.

We manage social media and create content that introduces your product, explains its value and helps people choose you.

From a single shoot to ongoing social media management.

FROM IDEA TO PUBLICATION
An illustration of our content approachIdea → script → shot
Instagram & FacebookReels / Shorts / TikTokContent for advertising

WHAT WE TAKE ON

PURPOSE, VISUALS
AND CONSISTENCY.

STRATEGY + PUBLISHING

Social media management

From positioning and content pillars to profile design, a content calendar and publishing.

  • Audit and content strategy
  • Copy, visuals and publishing plan
  • Audience communication within an agreed scope
  • Reporting and adjustments

EXPERIENCE + DEMONSTRATION

UGC content

Creator-led videos: product introductions, unboxing and everyday use scenarios.

  • Brief and creator format
  • Scripting, filming and editing
  • Social and advertising versions
  • Agreed usage rights

IDEA + SHOOT + EDIT

Reels & short video

Short videos about your product, people and processes. From the opening line to the final shot.

  • Scripts and shot lists
  • Filming or editing your footage
  • Editing, captions and covers
  • Reels, Shorts and TikTok adaptations

PRODUCT + VISUALS

Photography & ad creatives

Product photography, lifestyle shots, carousels and assets for advertising campaigns.

  • Visual direction and references
  • Product, detail and in-use shots
  • Posts, stories and carousel design
  • Advertising placement adaptations

WHAT IT COULD LOOK LIKE

THE FORMAT
FOLLOWS THE TASK.

UGC

Show the product in action

A creator demonstrates the product and answers questions people ask before buying.

  • A script with a clear opening
  • An on-camera demonstration
  • Editing and captions
Discuss your content
Reels / Shorts

Explain one strong idea

An expert answer, a process or a product story in a short video with a clear structure.

  • Hook and shot list
  • A clear narrative
  • Cover and adaptations
Discuss your content
Photo / Carousels

Help people look closer and choose

Detailed photography and a sequence of slides explain features, contents or product differences.

  • Visual concept
  • Product and lifestyle shots
  • Copy and slide design
Discuss your content
Stories

Stay present in everyday conversations

Stories about your team, availability, processes and common questions. Every series has a purpose.

  • Content pillars and scripts
  • Visual templates
  • Series for regular publishing
Discuss your content

Illustrative concepts, not published client work.

WORKING TOGETHER

YOU KNOW WHAT’S
GOING LIVE, AND WHEN.

Get acquainted

Understand your product, audience, channels and goals.

Plan

Agree on formats, scope, calendar and visual direction.

Create

Write scripts, film, edit and approve the assets together.

Publish and review

Assess audience response and adjust the next content.

Work with us across the whole process or for one stage: strategy, filming, editing or management.

BEFORE WE BEGIN

GOOD TO KNOW

Can I book just UGC or a shoot?

Yes. We can produce individual videos, photos or ad creatives, or manage your social media on an ongoing basis. We agree on the scope around your needs.

How is pricing determined?

It depends on formats, publishing volume, production complexity, creator involvement and management scope. After a brief, we prepare a proposal with specific deliverables.

Can UGC be used in ads?

Yes, with agreed advertising usage rights. Platforms, duration, adaptations and creator involvement are defined before production. We do not present scripted demonstrations as independent customer reviews.

How do you evaluate results?

Against the objective: content response, saves, visits, enquiries and sales data where available. For ad assets, we also consider campaign performance. Social media services and ad spend are agreed separately.

LET’S PUT
YOUR BRAND IN FOCUS.

Tell us about your product and the formats you need. We’ll prepare a content and collaboration proposal.

OR MESSAGE US DIRECTLY

Let’s discuss social media & content

Country detected automatically. You can change it if needed.

We’ll use these details to respond to your enquiry.