Verified case study
Grocery delivery · Zaporizhzhia and Zaporizhzhia region, Ukraine
Integrated promotion of a grocery delivery service in Zaporizhzhia
How we generated 938 app installs at $0,93, over 950 thousand ad impressions and 301 thousand clicks through Google Ads.
HISTORICAL CASE STUDY
PROJECT CONTEXT
- Client
- Region Product
- Industry
- Grocery delivery
- Location
- Zaporizhzhia and the surrounding region
- Tools
- Meta Ads, Google Ads, Google Shopping, YouTube
- Period
- 2019–2021
ABOUT THE PROJECT
ABOUT THE PROJECT
Region Product is a grocery delivery service in Zaporizhzhia and the surrounding region.
The task: acquire app users, increase brand awareness and bring relevant traffic to the website.
Tools: Meta Ads for app acquisition and reach, Google Ads for search demand.
Location: the campaigns ran only within the delivery area.
OBJECTIVEWHAT OBJECTIVES
WHAT OBJECTIVES
DID WE FACE?
App user acquisition
Generate mobile app installs within the client’s KPI of no more than $2 per install.
Increasing brand awareness
Create regular contact between the target audience and the brand, increasing its awareness in Zaporizhzhia and the region.
Bringing shoppers to the website
Use search advertising and Google Shopping to attract people interested in ordering groceries for delivery.
Re-engaging the audience
Use YouTube remarketing to reconnect with people who had already interacted with the brand.
CHANNEL · META ADS
938 APP INSTALLS AT $0,93
The client set a KPI: a mobile app install should cost no more than $2.
Cost per install was 53,5% below the set KPI.
We launched dedicated Meta Ads campaigns to acquire new mobile app users.
Cost per install was the main performance metric. We tested advertising audiences, analyzed campaign performance and optimized spending.
The limited promotion area was an additional challenge, as delivery operated only in Zaporizhzhia and the region.
The campaigns generated 938 app installs at an average cost of $0,93, comfortably meeting the client’s KPI.
CHANNEL · META ADS
OVER 950 THOUSAND AD IMPRESSIONS
Alongside app user acquisition, we worked on increasing brand awareness.
For a local grocery delivery service, potential customers need to encounter the company name regularly and remember it.
We used voiced advertising videos that repeated the brand name. This engaged both visual and auditory perception of the advertising message.
We paid particular attention to contact frequency and efficient budget use within the limited area. The advertising campaigns delivered over 950 thousand impressions.
The screenshot contains results from several advertising campaigns. The frequency figure of 3,73 is not used because it does not match the published impressions and reach.
CHANNEL · GOOGLE ADS
301 THOUSAND CLICKS THROUGH GOOGLE ADS
We used Google Ads to bring potential customers to the website.
We focused on search advertising and Google Shopping to reach people with existing demand for groceries and delivery.
We also used YouTube remarketing to reconnect with the audience.
Over the project period, the advertising campaigns generated over 301 thousand clicks and 18,3 million impressions.
Google Search
Search campaigns targeting people actively looking for groceries and delivery.
Google Shopping
Shopping ads presenting the product range to potential customers.
YouTube Ads
Remarketing campaigns to re-engage the audience.
The 73,91% conversion rate is shown as an advertising account metric. Without information about tracking settings, it does not represent the share of users who completed a paid purchase.
STRATEGYHOW WE RAN OUR
HOW WE RAN OUR
ADVERTISING STRATEGY
App installs
Acquiring mobile app users.
Brand awareness
Expanding reach and building awareness of the service.
Relevant traffic
Bringing interested users to the website.
Remarketing
Re-engaging the audience.
The diagram shows how advertising tasks were divided; it does not prove that every customer followed this sequence.
LOCATION
WORKING WITH A LOCAL BUSINESS
Advertising ran only in Zaporizhzhia and the surrounding region.
We therefore configured precise location targeting and monitored impression frequency and budget allocation.
The goal: maintain regular contact with potential customers while avoiding inefficient spending.
SUMMARYRESULTS
RESULTS
OF INTEGRATED
PROMOTION
Metrics from different platforms are not added together as a single customer count. Revenue and paid-order data are not shown because they are absent from the source materials.
READY TO DISCUSS YOUR PROJECT?
WANT TO ATTRACT MORE CUSTOMERS TO YOUR BUSINESS?
We’ll develop an advertising strategy around your business objectives, audience and budget.
Discuss promotion