VERIFIED CASE STUDY
US car imports · Ukraine
From zero to 29 sales in 1,5 months: landing page + Google Ads
We built a landing page for a US car import company, launched Google Search Ads and generated 536 enquiries.
PROJECT IN NUMBERS
BUSINESS AND CONTEXT
- Industry
- US car imports
- Location
- Ukraine
- Services
- Landing page development + Google Ads
- Advertising channel
- Google Search
- Project period
- 1,5 months
- Advertising budget
- $2 028
STARTING POINT
POINT A — A BUSINESS WITH NO ONLINE PRESENCE
The US car import company had no website of its own or consistent source of online enquiries.
The task: build a path from a Google search to contacting the sales team.
The solution: a conversion-focused landing page and Google Search Ads.
OUR TASKBUILD A CUSTOMER ACQUISITION CHANNEL
BUILD A CUSTOMER ACQUISITION CHANNEL
FROM THE GROUND UP
WEBSITE DEVELOPMENT
LANDING PAGE DEVELOPMENT FOR US CAR IMPORTS
We created a landing page to generate enquiries.
We structured it around the customer’s main questions: vehicle cost, purchase, shipping, customs clearance and support.
We made the main action simple: request a consultation.
- Clear structure
- Service benefits
- Vehicle catalogue
- Import stages
- Consultation form
- Mobile-friendly design
Landing page design
CHANNEL SELECTION
WHY GOOGLE ADS, RATHER THAN SOCIAL MEDIA ADS?
Importing a car is an expensive service with a long decision cycle.
We therefore focused on people already searching for a car from the US and comparing offers.
Google Search let us reach existing demand and people with a specific intention to use the service.
Our goal is qualified enquiries that turn into real sales, rather than low-cost clicks alone.
ADVERTISING STRATEGYHOW WE ATTRACTED
HOW WE ATTRACTED
POTENTIAL CUSTOMERS
Commercial search queries
We used queries with clear commercial intent: US car imports, turnkey US car imports, shipping cars from America, buying a US car, US car import costs and ordering a car from America. These illustrate the keyword focus and are not a verified keyword list from the historical campaign.
Ad relevance
Advertising messages matched potential customers’ search queries.
Landing page
All ad traffic went to a dedicated landing page with enquiry forms and service information.
Optimizing enquiry quality
We focused on both cost per enquiry and how often those enquiries turned into real sales.
RESULTSRESULTS OVER
RESULTS OVER
1,5 MONTHS
The 29 closed deals come from the client’s sales records. The 536 conversions are a Google Ads campaign metric. The 10,01× ratio is calculated from the client’s sales data; landing page development and business operating costs are excluded.
SALES FUNNEL
GOOGLE ADS → ENQUIRIES → SALES
5,41% — enquiry-to-sale conversion.
GOOGLE ADS
GOOGLE ADS CAMPAIGN RESULTS
According to the ad account, the campaign generated 12,1 thousand clicks and 536 conversions on $2 028 in spend. Average cost per conversion was $3,78.
Screenshot of the recorded campaign period from the Google Ads account.
KEY TAKEAWAY
LOW-COST ENQUIRIES DO NOT ALWAYS MEAN EFFECTIVE ADVERTISING
During optimization, we considered enquiry quality as well as cost.
More low-cost enquiries do not deliver the desired outcome if they do not turn into sales.
That is why we focused on attracting people with a strong interest in the service.
The campaign generated 536 enquiries, of which 29 resulted in a service sale. Average customer acquisition cost was $69,93.
SUMMARY
FROM NO ONLINE PRESENCE TO CONSISTENT CUSTOMER ACQUISITION
In 1,5 months, we built a landing page, launched Google Search Ads and established a channel for attracting potential customers.
This resulted in 536 enquiries and 29 US car import service sales.
With an advertising budget of $2 028, revenue from services sold was $20 300.
This case study shows how a conversion-focused landing page and a suitable advertising channel can help a business attract customers even with no initial online presence.
READY TO DISCUSS YOUR PROJECT?
IS YOUR BUSINESS STILL MISSING OUT ON ONLINE CUSTOMERS?
We will create an effective landing page, set up advertising and help build a customer acquisition system.
Discuss your project →