Drinking water delivery · Khmelnytskyi + 20 km
1 213 NEW CUSTOMERS
FOR A DRINKING WATER
DELIVERY SERVICE
How we developed a website, launched Google Ads and Meta Ads, and built a system to attract private and corporate customers in Khmelnytskyi and nearby areas.
The figures are agreed parameters of a modelled case study, not independently verified ad account statistics.
ABOUT THE PROJECTAN ACQUISITION SYSTEM
AN ACQUISITION SYSTEM
FOR B2C AND B2B
- Industry
- Drinking water delivery
- Location
- Khmelnytskyi and settlements within a 20 km radius
- Period
- 6 months
- Channels
- Google Ads / Facebook / Instagram
- Services
- Website development + Performance Marketing
OBJECTIVEGO BEYOND SELLING WATER
GO BEYOND SELLING WATER
AND BUILD A LASTING CUSTOMER BASE
Drinking water is a regularly consumed product. Marketing therefore needs to account for repeat purchases and long-term customer value as well as the first order.
- Attracting private customers
- Attracting corporate customers
- Convenient online ordering and repeat purchases
SEGMENTSTWO AUDIENCES —
TWO AUDIENCES —
TWO DISTINCT STRATEGIES
Home water delivery
Private customers, families and household residents. Easy ordering, fast delivery, quality and regular replenishment matter.
1 138new B2C customersWater delivery for businesses
Offices and businesses. Consistency, delivery schedules, corporate terms, payment options and documentation matter.
75new B2B customersB2B economics differ in order volume and purchasing frequency; this does not automatically make the segment more profitable.
WEBSITE DEVELOPMENTA WEBSITE FOR THREE
A WEBSITE FOR THREE
SALES CHANNELS
Home delivery, business supply and the accessories store each received a clear, dedicated ordering journey.
A visual website reconstruction demonstrating its structure and design concept.
BUDGET ADJUSTMENTA FORECAST IS A GUIDE.
A FORECAST IS A GUIDE.
THE STRATEGY ADAPTS
Initial budget$16 000
+Additional investment$13 112
=Total budget$29 112
Actual acquisition cost depends on competition, local demand, audience behaviour, the advertising offer, website conversion and order handling. The plan therefore requires regular review and adjustment.
RESULTS BY SEGMENTB2C AND B2B —
B2C AND B2B —
ONE CUSTOMER BASE
1 138B2C
75B2B
1 213 customers × $24 = $29 112 in advertising investment.
ADVERTISING ENDS.
THE CUSTOMER BASE REMAINS.
In water delivery, results extend beyond the first order. If a customer returns, repeat purchases may gradually cover acquisition costs and increase their long-term value.
This is the potential of a regular-consumption model, not a guarantee that all customers will behave the same way.
- 01
First order
The customer gets to know the service.
- 02
Repeat purchases
Orders water regularly.
- 03
Acquisition payback
Accumulated contribution margin may cover advertising costs.
- 04
Long-term value
Subsequent orders may generate additional returns.
WE INVEST BEYOND A SINGLE ORDER.
WE INVEST IN A LONG-TERM CUSTOMER BASE.
ADDITIONAL SALESMORE THAN WATER:
MORE THAN WATER:
PRODUCTS FOR CONVENIENT USE
Related products create opportunities for additional sales to existing customers.
- Water bottles
- Water pumps
- Water coolers
- Decorative covers
- Stands
- Accessories and care products
READY TO DISCUSS YOUR PROJECT?
Does your business need a customer acquisition system too?
We will develop an advertising strategy around your industry, competition, budget and long-term business objectives.
Discuss your project ↗